Perodua Alza - One Moment Car, MPV The Next...

Be the first of Perodua MPV, Alza can continued success model Myvi and Viva?

Earlier this year, I had the opportunity to make coverage of Japan Tokyo Auto Salon 2009. For a country which has the world's largest automotive industry, car manufacturers from various segments, the new model entering the market almost every week, Japan has a unique automotive landscape.
I believe, if you're just normal people, it is impossible to know each model is available in Japan. K-Car models from the many kinds of bicycles, MPV like Yamaha LC with various variants.
Exhibitions Tokyo Auto Salon is also a focus tuner (tuner) to perform aftermarket products will enter the market. I will not be talked about in the aftermarket industry there, I just interested in one corner of the site there are several models exhibition Passo Sette talaan special, Modellista and Admiration.
Perodua MPV
At that time also, Malaysia is warm with rumors that Perodua MPV will introduce in 2009. In jujurnya, I do not anticipate that direct Perodua will take Passo Sette / Boon Luminas as the basis for logic, Daihatsu Luxio is the most suitable candidate.
Daihatsu Luxio is a successful project outside Japan, just like Gran Max is very popular in Indonesia. It is famous as the Toyota Lite Ace. Vanmini that only smaller. However, to see if poliferasi Toyota-Daihatsu and strategies in Asia and Malaysia in particular, the model is the most Luxio almost ended. Just look at segmentation Mini and midi controlled MPV Avanza and Innova. No Estima, Ipsum Isis or even.

ENGINE 1.5 liter is also quite save.
When rumors about Perodua MPV D46T blows blustery, Spyshot pictures to be seen on the website, I again find the hard disk image was recorded. Yes. It witnessed the same car earlier this year. Passo Sette and Boon Luminas already in the article I wrote two months ago. Perodua officially launched Alza, model MPV 'local' second Proton Exora.
It sold at a price starting RM56, 000 to RM64, 000 for standard and premium variants. Same with this strategy before, Perodua also offer variants on the advance price of RM67, 000 to RM70, 000. It is a version with full body package, GPS navigation system with reverse camera, leather seats and tinted.
Too many options
Kia is looking for smart opportunities. Now he works in the passenger vehicle market through only two models, Myvi and Viva. May be strange, but that is about ajaibnya Perodua, they succeeded in filling vacancies with only two models that dominate the list of sales each month.
If you continue to take into account competition with Proton Perodua, Myvi and Viva sales each month is always ahead of sales figures combined model Saga, Persona, Exora, Waja and Satria Neo.

Gear lever is placed in the center console makes the
dashboard Alza see updates.
Too many options to users is also not good. Perodua learn about the market carefully. If the ability to measure, they can introduce two or three models each year. But in reality, many types of cars in one segment, not good for a limited number of buyers.
Just look at Proton, they have models that compete with each other mutually. Market strategy is confusing, but they sometimes conflict with the plan requirements of the market.
They have to Saga and Savvy small car buyers. Model Persona, Gen2 and Waja sedan car to the buyer. Proton-segmentation is tunggang langgang. At one point, they introduced the Waja car makers as they prove that is free. Then, Gen2 and comes not long after that Persona.
When sales fell Gen2, Gen2 modify them as sporty models. Did the market sporty Satria Neo? Then Savvy with designs that I believe many Malaysians can not accept such extreme designs.

Storage space for all goods.
More surprising, they once again teamed up with Renault. While Tiara already proven performance. Not long after, Saga launched. Although it bak selling hot cakes, so I believe to this day, not even Savvy investments pay off.
Market often depends on demand. In this case I have to admit that Perodua always successfully find the best formula. Alza said to meet the current market was buyers who want a small MPV. It can be MPV or a car (station wagon it seems more appropriate).
Depth study
They have made only a small number of studies that only use the third row seat in the MPV. Requirements of the market also wanted a sporty MPV that they could have.
Affordable? It may Avanza, sporty? Certainly Alza. Power? No MPV authorities in this class, both Avanza, Exora or Grand Livina. If you want power, buy only Swift Sport, MPV is not intended to be a champion in the light signal.

Driver seat height can be adjusted.
Studies done by serious market. Perodua really lucky because Toyota has earned extensive experience in recognizing market. Studies conducted in Malaysia, Malaysia's clear that family profiles have been changed since a decade ago. Average number of family members reduced from six to four.
In fact, the MPV was seen not only should have wide space, they were more concerned about factors sporty, fuel savings and an affordable price. In short, they wanted something like Toyota Wish and Honda Stream at affordable prices.
Alza fulfill tastes
Perodua was targeting sales of 3.500 to 4,000 units per month Alza. They are also optimistic that the MPV market will grow reaching 30 percent next year.
These figures may seem unrealistic. But history has proven that when the early introduction of Avanza, TIV (Total Industry Volume) for the MPV had reached 21 percent. Figures is linked to internal research they had done. If Avanza built based on truck chassis (ladder frame) is selling, Alza monocoque body certainly will do better.
SPACE cabin is comfortable enough to bring the whole family.
When introduced Myvi also many who do not mempedulikannya, until they dominate the market almost every month from the first day it launched. I never predict the model on the market will explode. Essentially then, if people can buy the Hyundai Getz, Chevrolet Aveo and Suzuki Swift Myvi certainly has many advantages in terms of price. It is cheaper, something difficult to ignore you.
If your regular review on the website and blog local automotive, cars such as Viva received various criticisms and accusations. But the fact that can not be changed, the car number two larisnya in Malaysia.
It is a package car driving city needed by young people who start new work, housewives and college students. The reality, accurate market segmentation, price reasonable for the status of local cars.
Perodua believed binaannya quality. Perodua cars rarely pose problems to the owner. Tools lieu thereof cheap and easily available, the technology base.
Although the offensive operation, but how many buyers the story? Buyer pentingkan something worth to be paid. They do not even know about the story of a high safety rating, or operating too good. What is more important, and economical car that has a high value sales back.
Alza meet the tastes of small families and young people who want stylish. Not my words, but it is based on data from market research.
Alza did not really fit called MPV. Perodua himself realized that fact by placing the tagline 'One Moment Car, MPV The Next'. Vehicles that are in transition between a car, station wagon to the MPV.

If you expect seven adults with luggage and comfort, Alza not the right choice. But if you want a car that can carry hardware from Ikea, bring a friend or family relax at the weekend, Alza best possible candidate.